Channel Graphic

season’s greetings!

admin — Fri, 09 Dec 2011 16:42:11 +0000

The Channel team wishes you a Merry Christmas and Happy New Year. Also, a big thanks to our clients and suppliers. Only a two-week-dash remains until the Christmas holidays, but we’re starting the celebrations early with a night in Brighton tonight… bye for now.

Phew, we’ve launched!

admin — Thu, 27 Oct 2011 09:00:45 +0000

Firstly, thank you for being so patient. Talk about practice what you preach – it’s not easy doing something for oneself, especially when we’ve had a very busy year (or two) concentrating on creating visual treats for our clients! We are proud to eventually launch our site, we hope you like it – and, for some of you it’ll be the first time you’ve seen our new brand.

Our new brand underpins how we approach each job, we Think about what is required, who it’s targeted at and the best way to go about it, we impress Inspiration on ourselves and our clients, immersing into the problem and finding creative ways around it… leading us to Create tantalising designs that you love, that fit the brief and that work for you.

Our new website has been created around a simple premise; here’s what we do for our clients. We believe that by showcasing some of our work gives a feel for what we can do – and what has been well received and made a tangible result. Which leads to an important point… ‘Calling all clients’ please send us samples of the work we do for you – we want to show it off!

And we’re not a faceless company, visit our team page and meet the key people that make Channel great at what it does. We don’t want to hide behind emails, we want to meet, talk, debate and question each project to get the very best result.

Please, let us know what you think of our site below…

Thank you.

A re-brand with added zing!

admin — Tue, 04 Oct 2011 09:30:52 +0000

Earlier on this year we spotted a business in need, a well known high street printer franchise about to forge its future in a new direction. Prontaprint Eastbourne have been in the business for over 30 years and have chosen to move away from their franchise and were looking to a creative agency to help re-name, re-brand and re-invent themselves. That’s where we stepped in!

Despite not having a website of our own (ahem), we were very pleased to be whittled down to the last three agencies. In a final pitch, we were awarded the project and set to work… we were against the clock! Several chemistry meetings later, we learned all about their business and suggested a number of business names. Quickly Zest was the preferred name for them; fresh, bright, positive and vibrant, reflecting the people that work there. It was apparent from the beginning that the company was all about its people, boy do they work hard, and smart… this naturally led to the strapline ‘The Print People’.

The finished brand identity is a joy to work with and has the flexibility to be used across their entire company material… watch this space, we can’t wait to see it in the flesh!

Additionally, on the strength of our creative and strategic input, we were awarded the task of designing and building their new website from scratch, look out early December for its launch…

Royal praise from Retail Week

admin — Tue, 23 Aug 2011 10:47:24 +0000

OK, so we all know the Royal wedding was a massive event across the country, with plenty of Union Jacks, Keep Calm posters and general Britannic frivolity. Along with the party-goers, many retailers capitalised on the theme and Channel were privileged to undertake the creative approach for The Body Shop’s take on this momentous occasion.

We were tasked to tie-in the big day with a perfect partner-style product offer in-store, so we drummed up the tag line ‘Perfect Together’ with some striking Union Jack visuals, the obligatory custom bunting and abundant point-of-Sale. We were pleased to see that Retail Week commented on the creative and the overall positive result of the event.