Lloyds Bank International

We were appointed the primary agency to launch Lloyds Bank in Spain, a new bank for British expats in the country. Our role was challenging – to define the bank’s positioning and launch messaging before developing in-branch campaign materials and BAU collateral. Under the banner ‘Discover The Bank You Already Know’, we created a unified family of communications spanning window graphics, mailers, welcome packs and brochures, all projecting the idea of a fresh new bank grounded in a trusted heritage.